Building a website? Start with your content!
The perks of creating a website content plan… If you have ever been involved in the process of developing a website, you are probably familiar with terms like navigation, functionality, interaction...
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Power to the Retweet. Targeting one instead of many
Last night my business partner Steve Seager and I finally cleared some time to study the analytics on our blogs. We usually do this every day, but the last few weeks have simply been mad busy. When we...
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Social media tactics you can Trust
Hello, and thanks for visiting my blog! About 18 months ago my partner Steve Seager and I started our business, we do communications. We help businesses sell their ideas, products and services on the...
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Do you want to tap into social media? Or vice versa?
As the client guy for we do communications I often talk to new clients. Once we start talking about the social web, I always ask them what their perception is of ‘social media’ and its business value....
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Copywriting & SEO: 6 tips to help your blog posts get found more
Search engine optimisation can be like a big box of misty magic for communicators, PR’s and marketers. This ‘fear’ might stop you from starting a blog. Or, if you’re already blogging, it may well...
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Why Google is launching a social network under it’s own brand name
Just last week, Google started testing their much talked about social network called ‘Google Plus’. At first I was really surprised to see Google launching this product under the Google brand name...
View ArticleA first glance at Google Plus: it’s hard to get targeted
A few days ago I received my invite for Google Plus and finally got in. Jeey! I am still pretty psyched about this product. It’s cool! But the question is: is this new social network going to become...
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The biggest ‘social media’ opportunity & threat for B2C companies
Amazingly, ‘social media’ still remains a mystic phenomenon for many B2C companies. This is because most B2C companies and brands traditionally market their products and services through advertising...
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Five practical tips for SME’s to organise better events
Organising events is a great way for SMEs to build awareness, connect with their target audiences and establish positioning within their industry. But organising a great event – with mutual value for...
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So, what exactly is Great Content?
Great content is the secret to marketing success on the social web. That’s what all the gurus and expert blogs tell you. And it’s true; great content is what drives people to click, share, follow,...
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